Diagrams, dimensioned in catalogs, were once essential to the sales cycle. However, now everyone designs with 2D/3D CAD. They want to ‘drag and drop’ a detailed virtual part, to save time, and obtain more detail. Catalog diagrams have become ‘reference’ material, while 2D/3D CAD files are now essential to supporting the sales cycle.

The question is, will you add CAD files NOW to GAIN market share, or WAIT until after you have LOST it?